Just like peanut butter goes with jelly, stories connect you
with your stakeholders. And, they do it
in a way that is more powerful than any other form of narrative. Stakeholders, including donors and
volunteers, want to be true partners with your organization. They want honest communication about what’s
going on, how you’re meeting your mission and where and how you’re
struggling. Stories can help you do
that.
Stories allow you to show your authenticity and they just
happen to be one of the most expedient ways to establish trust with
others. And once trust is established, relationships
follow. And, as we know, it’s all about the
relationships. Stories are the glue that binds your stakeholders to your
mission.
The path to receiving funding, signing up volunteers, or
creating an organizational champion is not smooth, and it’s not a straight
line. The first step is not only to tell
them why they should care, but to hear why they actually do care. Sharing great stories sparks that emotional
connection and sets the stage for honest dialog and discussions. What’s your story? Tell us about yourself in the comments below!
Join us on May 13 in Richmond, Virginia to learn more about how
to create effective and persuasive stories that will enrich and ensure your
nonprofit’s sustainability and success.
Visit Alchemy2016.com to learn more and to register today!
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