The Alchemy of
Storytelling
Alchemy: The transformation of something of limited
value into something of great value.
Story: A collection of words and ideas that create
interest, invoke emotion and engage the listener.
The alchemy of
storytelling: Transforming your
stories into time, talent and treasure.
Watch the body language of someone when you say “Let me tell you a story”. Their eyes widen a bit, their shoulders relax
and they lean in just a tad. They listen to what you say; they take your
words and the emotions you convey and process them through the lens of their
own experiences. When we tell someone a
story about our work, we are inviting them to become involved.
You want people to care about the good work your nonprofit
does. You want folks to get involved and
to support your mission. There is simply
no better way to do that than by telling compelling stories. Our brains are hard-wired to pay attention to
stories and we are less likely to resist its message. In fact, our listeners are more likely to
SHARE our stories, and that allows us to spread our good work even further.
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